Contests and Sweepstakes combine with social networking sites for promoting.

Published: 14th April 2011
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Although Twitter, Facebook, and LinkedIn are the trendy social networkdarlings, they are not the only game in town. An internet sweepstakes to spread the word about your product or service is an incredibly powerful tool when it comes to social network marketing and is an important aspect of any serious advertisingarsenal.

Combine your online contest with attractive cash rewards, using these social networking darlings through word of mouth methods, and you are bringing forth an explosive viral phenomena.

The term Viral in techno speak is real, with technology wiring our planet to create a global village, a virtual world where everyone is talking to everyone through cyberspace, exploding friendships at dizzying speeds.

Global Friendship is now widespread through smart phones, ipods, ipads,xbox and laptops, using social networking writing on walls, tweets, retweets and linking the world over and over. A world where a billion friends is the goal, and millions of followers and friends is conceivable.


This contagion is a worldwide pandemic of unlimited proportions, and word of mouth is an uncontrollable virus that touches off an invisible yet explosive flurry of action that converts into tremendous buying power.

An excellent way of using social media in marketing your internet sweepstakes is a powerful marketing method, and is required in each and every promotion campaign.
Interactive Online contests that calls for participation from competitors create an exceptionalviral powerhouse.

A study showsthat 50% of all web users get involved in a contest at a minimum of once a month, while 80% of users enter at least once a year in a sweepstake.

Contests and sweepstakes are quite comparable. The only difference is contests are interactive and sweepstakes are passive, and winners chosen randomly.

Your objective is to use social media marketing to promote your online contest or internet sweepstakes and create a buzz through each contestant refer a friend. Your additional goals must include putting together contacts, and following your site visits by educating each participant the benefits of your product and service.


Online contest formsmust be straight forward, therefore requiring an email address keeps it extremely easy for every participant. One of the simplest formscan be seen here at itellafriend.com.

It is proper to only require further contact information from winners, so you can deliver their winnings to them.

The intent of your contest must be designed for participants to return often to your site, and therefore increase your visibility for your product and service.

Keep in mind that pushing your visitors to obtain something so they can participate is not allowed. Also you are not permitted to incentivize the contest in any way.

You want as many participants in your contest, so it is an excellent idea to planextra marketing and promotion so you bring the maximum number of players into your contestto win prizes.

Use social networking siteslike Twitter or LinkedIn to have your participants tell a friend, and use viral e-mail marketing through optinlists to invite a friend. In addition use ads on related web sites to attract more contest participation.

Use a Facebook page to let their friends know about your contest too. Insert a few of lines to energize people into promoting it for you by inviting their friends.

It is best to stay away from cash sweepstakes, online sweepstakes, sweepstakes and giveaways and put into effect some interactivity in your online contest where players are active.

Provide your participants motivation to come back to your websites over and over again, where they compete for prizes and participate to win. This contest at itellafriend is a fine example of incorporating an interactive contest with social media.

An internet sweepstake to win prizes is too passive and does not challenge your participants to compete with each other. But an online contest to tell a friend and compete with that friend to win prizes is preferable in your choice to implement sweepstakes and contests on your website.

After the internet sweepstakes, after the winner is selected, a greataction for you is to invite everyone who took part in it to opt-in for future contests and sweepstakes. That way you can use your contest list over and over again.

The entire objective behind this is to increase your customer base. Generally thank them, be polite, win them over as pals.


Contest Director fusing Active Contest with Social Media to build Targeted Traffic. Last Year this tell a friend contest created over 1 million Backlinks and Generated over $3 Million in Direct Sales for affiliates Here is the new tell a friend contest for this year. tell a friend

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